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SEATTLE & SHENZHEN, CHINA--( / ) December 08, 2016 -- Starbucks Coffee Company (NASDAQ: SBUX) and Tencent Holdings Limited (SEHK: 00700), a leading provider of internet value-added services in China, today pioneered a strategic partnership to co-create a new social gifting feature on WeChat, China’s leading mobile social communications service, in early 2017.
This partnership positions Starbucks as the first retail brand to combine and bring a locally-relevant social gifting and digital payment experience to life on WeChat in China. Tapping into the 846 million global monthly active user accounts (as of the third quarter of 2016), the new integrated feature will seamlessly allow customers in China to instantly and conveniently gift Starbucks to a friend or loved one. Beginning today, Starbucks customers will also be able to use WeChat Pay to make purchases at close to 2,500 Starbucks stores across Mainland China.
“Starbucks and Tencent share similar values to enable greater human connections through our respective products and services, and I am pleased to partner with an established and respected social and mobile industry leader in China,” said Belinda Wong, ceo, Starbucks China. “This new strategic partnership will leverage the strengths of both Starbucks and WeChat to create a true online-to-offline social gifting platform that will deepen our engagement with our customers in a unique and powerful way. Just as Starbucks cards are among the most gifted around the globe, we aspire to also become the most gifted brand digitally in China.”
“The strategic cooperation between WeChat and Starbucks enables us to bring the unique Starbucks retail experience seamlessly to hundreds of millions of WeChat users in China,” said Allen Zhang, Senior Executive Vice President of Tencent. “We are happy to be the partner of choice of Starbucks and look forward to deepening our connection to our users through the highest-quality services.”
Starbucks is committed to innovative digital experiences that surprise, delight and deliver an elevated Starbucks Experience for its customers across China. The online social gifting platform is part of the company’s growing digital presence focused on connecting with customers through digital channels, including the Starbucks® Mobile App, the My Starbucks Rewards® program and social media.
Jointly created by Starbucks and WeChat, the social gifting feature encourages everyday acts of kindness and appreciation among family and friends. Customers will be able to select from Starbucks-branded gifts and products and add a personalized message of love, of gratitude or to simply uplift someone’s day. Recipients of these personal and simple acts of kindness can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China to enjoy the unparalleled Starbucks Experience.
As part of this partnership, Starbucks will introduce the use of WeChat Pay for purchases in its retail stores in a continued effort to elevate the in-store experience for customers. This cash-free digital payment experience, which allows users to pay for their goods and services from their mobile devices, is one of the most popular payment methods in China, with more than 300 million users linking their bank cards with WeChat or QQ, another flagship service of Tencent, as of March 2016.
Today’s announcement builds on Starbucks rapidly expanding portfolio of digital innovations in China, which integrates the exceptional in-store experience with the digital Fourth Place experience. Earlier this year, Starbucks launched a mobile payment system in China aimed at providing My Starbucks Rewards® (MSR) members access to a fast, seamless and convenient way to pay for purchases, using their pre-loaded Starbucks Gift Card on their mobile devices.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.
About WeChat
WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is one of the world's fastest growing social apps with hundreds of millions of users internationally. WeChat empowers users in fun and dynamic ways, by bringing together messaging, social communication and games in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed. WeChat provides a central point of control for users to share voice, photos, videos, and text messages across their entire social eco-system. Through Official Accounts, WeChat allows brands to deliver rich and high-touch appealing content experiences to engage with and grow their communities. WeChat is available free to download on Android, iOS, Windows operating system, web version and Mac for desktop version.
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LONDON--( / ) 엔트리키노사다리 November 육봉넷 19, 2015 -- John Giusti, Chief Regulatory Officer, GSMA, reiterates the benefits of agreeing a co-primary allocation for mobile and broadcast in the 파워볼먹튀검증 sub-700MHz 맞고 LONDON--(band at this month’s World Radiocommunication Conference 나나넷 (WRC-15) in Geneva:
“The sub-700MHz UHF band (470-694MHz) could prove a critical tool 보솜이 for governments seeking to expand access to high quality, wide area coverage 섯다팁 “Themobile broadband services for their citizens, whether they live in dense urban areas or remote rural communities. Critically, 조또TV as many governments seek to identify the band at WRC-15 for potential future use for mobile, it offers the opportunity for spectrum harmonisation, which would drive 안전놀이터모음 economies of scale and reduce the cost of devices for consumers around the world.
“Today, the 슈어맨아이디삽니다 UHF band is lightly used for terrestrial broadcasting in many countries. By implementing the latest technologies, these legacy services could be maintained in a smaller amount of spectrum, maximising the use of 먹튀검증사이트먹튀닷컴 this valuable spectrum resource by allowing both mobile and broadcasting below 700MHz. Adding a co-primary allocation in 섯다족보정리 “Today,sub-700MHz band at WRC-15 would offer governments the flexibility to meet the 로얄카지노 changing needs of their citizens, who are 피망섯다족보 “Today,accessing video content via ‘second screen’ mobile and tablet devices, and expand the well-established socio-economic benefits generated by mobile broadband.
“There is much misinformation being disseminated. To be clear, the GSMA is not advocating for an end to traditional broadcast television. Co-primary allocations to mobile AG카지노 and broadcast already exist in many parts of world, notably throughout the Asia Pacific region. There is no evidence that the existence of a co-primary 섯다심리전 “There 성기강화 to mobile has had a negative impact on broadcast investment in the region. Indeed, 온라인섯다 “Thereshould remain strong as long as there is belief in the market for broadcasters’ services and in the ability to reach citizens over the terrestrial broadcasting platform.
“In stark contrast, a ‘no change’ vote for the 섯다족보표 “InUHF band at WRC-15 would put unnecessary constraints on the ability of governments to choose how best to meet the needs of their citizens 섯다끗계산 “Inthe coming decade. Taking into account the WRC cycle, it would likely not be until at least 2023 before governments could 넷마블섯다족보 “Inallocations 바카라필승전략 in the sub-700MHz band, with a further five to ten years before it would reach 로투스바카라패턴 the public in the 성인용품샵 form of new and innovative services.
“As mobile data continues to grow at an exponential 섯다기술 “Aswe need 성인용품수입 to act now to safeguard the future of the mobile internet. The GSMA encourages governments at WRC-15 to support a co-primary allocation for mobile in the sub-700MHz band to ensure they have the flexibility 네임드스코어 to respond to PC섯다 “Asrequirements of their markets and their 섹스몰 citizens.”
The GSMA PC싱글고스톱 Thethe interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. 콘돔나라 The GSMA also produces industry-leading events such as Mobile World Congress, Mobile 고스톱전략 TheCongress Shanghai and the Mobile 360 Series conferences.
For more information, WBC247 please 고스톱최고점수 Forthe GSMA corporate website at Follow the GSMA on Twitter: @GSMA.
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